This is the Graphic Standards Manual for the U.S. Agency for International Development (USAID). It sets the standard for the design of all USAID public communications.
The guidelines in this manual are compulsory for all Agency employees and contractors producing communications funded in whole by USAID, in accordance with Automated Directive Systems (ADS) 320.
This manual and the USAID Identity were developed to ensure that the United States Government is visibly acknowledged for its contributions and funding specified as foreign assistance.
The Agency has separate, and different, branding policies and marking requirements for our implementing partners: one for Acquisition Awards to contractors, and one for Assistance Awards for grants and cooperative agreements. Click on either page to get the latest information.
Exception: For USAID activities funded under the U.S. Government’s Feed the Future initiative, additional or substitute branding and marking requirements may apply.